Four Keys to Telling Stories
Since this week was the “Tell a fairy tale day” I thought it would be good to give you some advice on how to tell a beautiful story.
“There’s actually a science to why stories matter. So when we hear a good story as human beings our brain lights up. It illuminates the city of our minds,” says Contently’s Editor-in-Chief Joe Lazauskas. “It makes us care. It builds relationships. And that’s why storytelling has been such a fundamental part of being human since early times.” Lazauskas then defines the four key elements that all compelling stories share, from cave paintings to the Bible—even Star Wars. If you can incorporate them all into a single narrative, you may have mastered storytelling.” (Joe Lazauskas for Big Think)